This is Advertising. Eliza Williams

This is Advertising



Download This is Advertising



This is Advertising Eliza Williams ebook
Publisher: Laurence King Publishers
Page: 224
ISBN: 9781856696470


Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media. This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth ...

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